AdMarkupAn SEO audit that ends with decisions, not a PDF
An SEO audit is a one-off diagnostic engagement that assesses a site's technical health, content, internal linking, authority profile and measurement, and returns a prioritised plan. It is a decision-making tool, not an ongoing programme.
The problem
Most audits are exported tool reports: hundreds of undifferentiated issues, no prioritisation, no commercial framing, and nothing a developer can pick up and ship.
How we approach it
We investigate manually on top of tooling, separate causes from symptoms, and deliver a ranked plan with expected impact, effort and owner for each item — plus a walkthrough session so the reasoning transfers to your team.
Business outcomes
- A clear, evidenced picture of current search health
- Causes identified rather than symptoms listed
- A prioritised plan with effort and impact estimates
- Implementation-ready detail for developers and writers
- A defensible basis for budget decisions
What's included
Technical health review
Crawling, rendering, indexation, status codes, canonicals, sitemaps, robots directives, structured data and Core Web Vitals across templates.
Content and intent review
Coverage against target intents, cannibalisation, thin or decaying pages, and gaps worth filling.
Internal linking and architecture
Click depth, orphan pages, anchor text patterns and how authority flows toward commercial URLs.
Authority and off-site review
Link profile quality, notable risks, brand mention footprint and realistic authority gaps versus competing sites.
Analytics and tracking review
Whether conversions, events and channel attribution are recorded accurately enough to manage the programme.
Prioritised action plan
Every finding is ranked by expected impact against effort, with an owner, acceptance criteria and sequencing.
What you receive
- Written audit with evidence and screenshots
- Issue register classified by severity and template
- Prioritised action plan with owners and effort
- Developer-ready tickets for technical items
- Content and internal linking recommendations
- Tracking and measurement fixes
- Live walkthrough session and recording
How we work
- 1
Scope
Agree objectives, templates in scope, access requirements and commercial priorities.
- 2
Collect
Crawl the site and gather search console, analytics, log and link data.
- 3
Investigate
Manual review to establish causes, with hypotheses tested against data.
- 4
Prioritise
Rank findings by expected value and implementation cost.
- 5
Present
Walk your team through findings, reasoning and sequencing, then answer questions.
How we measure it
- Baseline metrics recorded for later attribution
- Issue counts by severity and template
- Share of the plan implemented over time
- Movement in the metrics tied to each implemented item
Honest limitations
An audit does not improve anything by itself — value comes entirely from implementation. It is also a point-in-time assessment: algorithm updates, competitor moves and site releases change the picture afterwards.
Frequently asked questions
- How long does an audit take?
- Most take two to four weeks depending on site size, data access and how many templates are in scope. Very large or multi-market sites take longer.
- What access do you need?
- Search Console, analytics, the CMS in read-only form where possible, and server logs if available. We can work with less, with a stated reduction in certainty.
- Can you implement the findings?
- Yes, either as an ongoing programme or as a defined implementation project. There is no obligation to continue with us after the audit.
- Will the audit tell us why traffic dropped?
- Usually, yes — we correlate the decline with releases, index coverage changes, algorithm update timing and competitor movement. Occasionally the evidence supports several explanations, and we say so rather than guess.
Related services
- SEO Services
- Technical SEO Fix the crawling, rendering and architecture problems that cap the return on content and links.
- On-Page SEO Make existing pages match intent, cover the topic properly and link to each other with purpose.
- AI Visibility Audit Find out how AI systems currently describe you, and what to fix first.
- Enterprise SEO Programme management, template governance and forecasting for sites where change is slow and expensive.
Let's build your growth system.
Tell us where you are now and what you need to reach. We'll come back with scope, sequencing and what we'd do first.