AdMarkupBeing found and recommended inside ChatGPT
ChatGPT SEO is the work of improving how a brand appears when people ask ChatGPT for recommendations, comparisons or explanations. It depends on crawl access for its search retrieval, clear factual content, and the third-party sources it tends to synthesise.
The problem
Buyers now ask an assistant for a shortlist. If your site blocks the relevant crawler, your positioning is vague, or independent sources barely mention you, you are absent from that shortlist — and you will not see it in any analytics report.
How we approach it
We check crawl and retrieval access, make your category, services and differentiators explicit in plain language, strengthen the independent sources that get synthesised, and monitor a prompt set to track how you are described over time.
Business outcomes
- Retrieval access confirmed rather than assumed
- Clear, quotable positioning statements
- Stronger independent sources describing you accurately
- Documented tracking of how you are represented
What's included
Crawler and retrieval access review
We check robots directives, firewall and bot-management rules, and server responses for the crawlers used for retrieval, then document the trade-offs of each setting.
Positioning clarity
Category, services, ideal customer, differentiators and limitations are stated plainly on-site, because vague marketing language is not summarisable.
Third-party evidence
Listings, communities, industry publications and review platforms are strengthened with accurate information, since assistants often lean on independent sources for recommendations.
Comparison readiness
Factual comparison material is published so an assistant summarising your category has accurate information to draw on.
Prompt monitoring
A fixed set of buyer-style prompts is run on a schedule and results logged, including inaccuracies to correct at source.
Error correction workflow
Where a factual error recurs, we trace the likely source and correct or update it rather than only complaining about the output.
What you receive
- Crawler access audit and configuration recommendation
- Positioning and fact sheet
- Third-party presence improvement plan
- Comparison content set
- Prompt monitoring log
- Error correction register
How we work
- 1
Baseline
Run buyer-style prompts and record whether and how you appear.
- 2
Unblock
Resolve crawl and retrieval access issues.
- 3
Clarify
Rewrite positioning so it is specific and quotable.
- 4
Strengthen sources
Improve the independent places that describe you.
- 5
Monitor
Re-run prompts, log changes and correct errors.
How we measure it
- Mention and recommendation rate across the prompt set
- Accuracy of the description given
- Referral sessions from assistant traffic where reported
- Coverage on the third-party sources most often cited
Honest limitations
Responses vary between users, sessions and model versions, so no consistent placement can be promised. Some answers rely on training data rather than live retrieval, which means corrections can take time to appear.
Frequently asked questions
- Can we pay to be recommended?
- No. There is no advertising placement inside these recommendations, and any vendor claiming to buy one is not describing a real mechanism.
- Why does it describe us incorrectly?
- Usually because outdated or inconsistent information exists on your own site or on third-party profiles. We trace the likely source and correct it, then monitor whether the output changes.
- Should we allow the crawler?
- If AI visibility matters to you, allowing retrieval is a prerequisite. If protecting content from training use matters more, blocking is legitimate — we implement your decision and are clear about the cost either way.
- How do we know this is working?
- Through repeated prompt testing with logged results over time, plus referral data where it is reported. We do not present a single favourable screenshot as proof.
Related services
- AI SEO Make your content retrievable and quotable by the AI systems people now search with.
- Gemini SEO Use your Google footprint — search, profile, structured data — to shape Gemini's answers.
- Perplexity SEO Win the visible source citations Perplexity attaches to every answer.
- digital pr
- AI Visibility Audit Find out how AI systems currently describe you, and what to fix first.
Let's build your growth system.
Tell us where you are now and what you need to reach. We'll come back with scope, sequencing and what we'd do first.