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Case studies

Proof we can trace, or nothing at all

We publish client case studies only with the client's written approval and data we can trace back to analytics. Until those are ready, these playbooks show exactly how each type of engagement is run and measured.

01Playbook
Technical recovery after a redesign

Problem: rankings fell after launch. Approach: crawl comparison, redirect gap repair, rendering fixes. Measured by: index coverage and organic sessions versus pre-launch baseline.

See Technical SEO
02Playbook
Map-pack growth for a service business

Problem: invisible outside one town. Approach: profile rebuild, service-area pages, review programme. Measured by: map-grid visibility and calls by location.

See Local SEO
03Playbook
Becoming a cited source in AI answers

Problem: competitors named in AI answers, the brand absent. Approach: entity clarity, answer-ready content, digital PR. Measured by: tracked prompt citations over time.

See AI SEO
04Playbook
Cutting wasted paid search spend

Problem: rising spend, falling lead quality. Approach: offline conversion imports, intent restructure, negatives. Measured by: cost per qualified lead.

See PPC Management
05Playbook
Store replatform without losing revenue

Problem: platform limits growth. Approach: catalogue architecture, URL-by-URL redirects, checkout simplification. Measured by: organic revenue by category before and after.

See eCommerce Development
06Playbook
Turning existing traffic into leads

Problem: steady traffic, few enquiries. Approach: funnel research, prioritised tests, landing page rebuilds. Measured by: qualified leads per visitor.

See CRO

Our case-study policy

No borrowed logos, no invented percentages. Each published case study will name the client (with permission), the starting baseline, the work done and the measured change over a stated period.

Not sure where to start?

Describe your goals and we will recommend a plan.