AdMarkupGemini visibility for brands that rely on Google
Gemini SEO is the work of improving how Google's Gemini assistant represents and recommends a brand. Because Gemini draws on Google's own index and surfaces, this work sits closest to conventional Google SEO of any AI search discipline.
The problem
Teams treat assistant visibility as a separate channel and overlook the obvious lever: Gemini leans on the Google ecosystem, so weak organic coverage, an inaccurate business profile or contradictory structured data limits what it can say about you.
How we approach it
We strengthen the Google footprint that feeds it — organic coverage for your priority topics, an accurate business profile, consistent structured data — and make sure your factual claims are stated in a form that can be lifted directly.
Business outcomes
- Consistent brand facts across Google surfaces
- Better organic coverage on the topics assistants get asked about
- Structured data that resolves ambiguity
- A tracked baseline of assistant responses
What's included
Google surface consistency
Business profile, site content, structured data and merchant or product data where relevant are aligned so no two sources contradict each other.
Organic coverage strengthening
We improve rankings and depth for the questions assistants are asked in your category, because retrieval draws on the same index.
Structured data disambiguation
Schema with stable identifiers and explicit relationships is implemented so your entity is not conflated with similarly named organisations.
Fact extraction formatting
Key claims are written as short, self-contained statements that can be quoted without losing meaning.
Local and product accuracy
Where locations or products matter, hours, service areas, availability and pricing data are kept current across surfaces.
Response monitoring
A prompt set is tested on a schedule, with results and inaccuracies logged and traced to their source.
What you receive
- Google surface consistency audit
- Priority topic coverage plan
- Structured data and entity identifier specification
- Fact statement library
- Local and product data checklist
- Prompt monitoring log
How we work
- 1
Audit surfaces
Compare every Google-facing source of information about your business.
- 2
Resolve conflicts
Correct inconsistencies in profile, schema and site content.
- 3
Build coverage
Strengthen organic performance on the questions that matter.
- 4
Format facts
Rewrite key claims into extractable statements.
- 5
Monitor
Re-test prompts and correct new errors at source.
How we measure it
- Consistency score across Google surfaces
- Organic visibility for priority question queries
- Appearance and accuracy across the prompt set
- Business profile interactions where relevant
Honest limitations
Gemini's outputs vary by user context, location and model version, and inclusion cannot be guaranteed. Improvements to your Google footprint also take time to be reflected in generated answers.
Frequently asked questions
- Is this just Google SEO with a new name?
- It is closely related, and that is the honest answer. The additions are entity disambiguation, cross-surface consistency and extractable fact formatting, plus a different way of measuring.
- Does our Business Profile affect Gemini answers?
- For local and service businesses it is a meaningful source of facts, so an inaccurate or incomplete profile limits what can be said about you accurately.
- What if Gemini confuses us with another company?
- That is an entity disambiguation problem. Stable identifiers in structured data, consistent naming and clear third-party references are the practical fix.
- Do we need separate work for Gemini and Overviews?
- They share much of the same foundation. The query mapping and reporting differ, so we run them as one programme with distinct measurement.
Related services
- AI SEO Make your content retrievable and quotable by the AI systems people now search with.
- AI Overviews Compete for the summary that now sits above the results for many queries.
- Local SEO Win map pack and near-me visibility with real location signals, not spun city pages.
- Technical SEO Fix the crawling, rendering and architecture problems that cap the return on content and links.
- AI Visibility Audit Find out how AI systems currently describe you, and what to fix first.
Let's build your growth system.
Tell us where you are now and what you need to reach. We'll come back with scope, sequencing and what we'd do first.