AdMarkupAnalytics and measurement you can make decisions with
Analytics and measurement is the setup of tracking, data flows and reporting that show what marketing actually produces. It covers analytics platforms, tag management, conversion tracking, CRM connection and dashboards.
The problem
Most accounts double-count conversions, miss calls and offline sales, and report traffic instead of outcomes. Decisions get made on numbers nobody fully trusts.
How we approach it
We define a measurement plan from business goals, implement tracking cleanly, connect CRM and offline outcomes, and build dashboards that answer the questions leadership actually asks.
Business outcomes
- A documented measurement plan
- Accurate, de-duplicated conversion tracking
- Marketing data joined to CRM outcomes
- Dashboards stakeholders use
What's included
Measurement planning
Goals, KPIs, events and naming conventions documented in one plan.
GA4 and Tag Manager
Clean implementation with consent handling and QA.
Conversion and call tracking
Forms, calls, bookings and purchases tracked once and correctly.
CRM integration
Lead source and offline outcomes passed between systems.
Dashboards
Looker Studio or similar dashboards built on the agreed KPIs.
What you receive
- Measurement plan
- Tracking implementation
- QA report
- Reporting dashboards
How we work
- 1
Plan
Agree goals, KPIs and events.
- 2
Implement
Configure tags, events and integrations.
- 3
Validate
Test every conversion end to end.
- 4
Report
Deliver dashboards and train the team.
How we measure it
- Tracking accuracy versus CRM records
- Dashboard adoption
- Time to answer key business questions
Honest limitations
Consent rules and browser privacy features mean no setup captures every visit. We design for accurate trends and modelled data rather than claiming perfect attribution.
Frequently asked questions
- Do you work with our existing GA4 property?
- Yes. We audit and fix existing setups where possible rather than starting again.
Related services
- Conversion Rate Optimization Turn more existing visitors into leads and customers through research-led changes and properly run tests.
- PPC Management Google, Microsoft, Meta and LinkedIn campaigns built on clean tracking and judged by qualified leads and revenue.
- SEO Audit A fixed-scope diagnostic that tells you what is wrong, what it is worth fixing, and in what order.
- Custom Software SaaS products, client portals, APIs and internal tools scoped tightly and shipped in working increments.
Let's build your growth system.
Tell us where you are now and what you need to reach. We'll come back with scope, sequencing and what we'd do first.