AdMarkupMobile apps people keep on their home screen
Mobile app development is designing, building and launching applications for iOS and Android. A successful app does one valuable job extremely well, works reliably offline or on weak connections, and is discoverable in the app stores.
The problem
Many apps replicate the website, launch with too many features and lose most users within a week. Without analytics and a store listing strategy, teams cannot tell why.
How we approach it
We start from the job the app must do better than the web, design it around habits and notifications users want, and build cross-platform when that does not compromise the experience. Launch includes store listings, analytics and a retention plan.
Business outcomes
- A focused app with a clear core use case
- Stable releases on both major platforms
- Store listings optimised for discovery
- Retention and usage analytics from day one
What's included
Product strategy
Define the core job, target users and the features that justify a native install.
Mobile UX design
Platform-appropriate patterns, onboarding and notification design.
Engineering
Cross-platform or native builds with shared back-end APIs, authentication and offline support where needed.
App store launch
Store listings, screenshots, review guidelines compliance and submission.
Analytics and iteration
Event tracking, crash reporting and a roadmap informed by retention data.
What you receive
- Product brief
- Mobile designs
- iOS and Android builds
- Store listings
- Analytics dashboard
How we work
- 1
Define
Clarify the core job and success measures.
- 2
Design
Prototype and test key flows on devices.
- 3
Build
Develop in increments with test builds for stakeholders.
- 4
Launch
Submit to the stores and monitor early usage.
- 5
Improve
Iterate on retention and reviews.
How we measure it
- Day-1, day-7 and day-30 retention
- Crash-free sessions
- Store conversion rate
- Core action completion
Honest limitations
Store review timelines are outside our control, and an app is not always the right answer — when a fast mobile website would serve users better, we will say so.
Frequently asked questions
- Native or cross-platform?
- Cross-platform suits most business apps and halves maintenance. Native is better for heavy device integration or graphics-intensive experiences.
Related services
- Custom Software SaaS products, client portals, APIs and internal tools scoped tightly and shipped in working increments.
- Web Development Fast, crawlable, conversion-ready websites built with SEO in the foundations, not bolted on later.
- Analytics & Measurement GA4, Tag Manager, CRM and dashboard setups that connect marketing activity to leads and revenue.
Let's build your growth system.
Tell us where you are now and what you need to reach. We'll come back with scope, sequencing and what we'd do first.